The Academy of Television Arts & Sciences has considered all "genre" television a "niche market" for decades and has consistently screwed it over just because, let's face the facts, it's considered "nerdy". Never mind that you can make a good argument for a Joss show having far superior writing, acting, & directing (along with the obvious make-up, lighting, & sound) than 95% of the contrived and/or bland bullshit that's on television (I'm looking at you, Sopranos/Frasier.) They still just consider it too weird and not mainstream enough and they don't want to soil their red carpet with a bunch of weirdos because advertisers and viewers alike just won't want to play along. I get it. It's sad and bears no artistic integrity, but this is show business.
So while I don't like this little marketing ploy that the Emmy's have set up - years after pooping all over the shows that were up for this "Emmy moment poll", they dangle the prospect of giving some kind of menial recognition to the said pooped on - I'm still tuning in to the damn thing tonight to see if a great Buffy moment will finally make it onto that coveted stage. Touche Emmys, you win this round. Next up: let's see if David Boreanaz will show some emotion about it during the show.